Today's world is in an era of major development of information technology. As long as you pay a little attention to hot current affairs, you can always see the two high-frequency words "big data" and "cloud computing". If you learn more about it, you will find that big data plays a vital role in many industries and even has many applications in our lives. Starting around 2021, "big data" has become a buzzword in the Internet information technology industry. Big data has many applications in life and can be seen everywhere, even in food, drink, housing and transportation.
Application of big data in life
1. Social Network
Social networks provide big data with first-hand information for information aggregation and analysis. The value of big data mainly lies in mining and analyzing users' behavioral habits and preferences from behind the complex data to find products and services that are more in line with user tastes or needs, and to adjust and optimize itself in a targeted manner based on user needs. Simply put, if you have a large amount of customer information, you can know the customer's consumption habits and consumption direction from the collected information. Through this data, you can analyze the deficiencies of your own products, and you can change your strategy in a timely manner instead of blindly producing customers. products you don’t like, thereby reducing costs. The core value of big data is to improve decision-making accuracy, reduce risks, improve operational accuracy, and reduce costs.
2. Forecast future demand
The most essential application of big data is prediction, that is, analyzing certain characteristics from massive data to predict what may happen in the future. When the data is “big” enough, almost all needs in life may be predicted. For example, data analysis shows that you will travel, so relevant equipment and travel methods are recommended to you. Big data affects us in all aspects.
The impact of big data technology on our daily lives
(1) Impact on “clothing”
In this regard, the most important impact is on current e-commerce platforms. Nowadays, if we want to buy clothes, the main way is through e-commerce platforms. Generally, when we look for the clothing information we need when browsing the web pages of certain websites, these websites will record our browsing information. Therefore, when we browse information on the e-commerce platform, the platform will display matching products based on this information.
(2) Impact on “food”
By differentiating various regions and groups of people, using big data to analyze the groups of people who are most suitable for corporate products, and then accurately placing marketing advertisements in these places, this form of combining offline and online is very effective.
(3) Impact on “living”
The biggest impact of big data on people's lives lies in the use of rental platforms. As we all know, leasing platforms require a large amount of user information, which matches the characteristics of big data itself. Acquire customers through accurate analysis of big data, and then accurately deliver rental information.
(4) Impact on “Xing”
This is easy to understand, mainly because of the flow. The most obvious example is GPS navigation. Big data can reflect traffic conditions in real time and choose the best route.
Summarize
It can be seen that big data has huge potential in the future. Big data technology has profoundly affected our daily lives, from social networks to e-commerce, from food to transportation, big data is everywhere. With the continuous advancement of technology, big data will play a greater role in more fields and bring more convenience and changes to our lives.
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I hope this article can help you better understand the application of big data in life. If you have more questions or need further information, please feel free to ask!
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